Our Journey Through Time
From a small Richards Bay startup to South Africa's trusted investment reporting platform — here's how we've grown alongside our community of informed investors.
The Beginning in Richards Bay
What started as late-night conversations about market inefficiencies in our Meer En See office became dravelonirix's foundation. We noticed how scattered investment information was across South Africa, with retail investors struggling to access the same quality analysis available to institutional players.
Rutger Kleinsmit
Co-founder who brought institutional research experience to our platform's analytical framework.
Expansion and Recognition
The pandemic actually accelerated our growth as more South Africans turned to self-directed investing. We launched our comprehensive reporting suite and expanded beyond individual stock analysis to sector-wide insights. This year marked our transition from startup to established financial education provider.
Deon Viljoen
Lead technical analyst who joined during our 2021 expansion, bringing expertise in algorithmic trading patterns.